“DETROIT (AP) — Jay-Z and General Motors are teaming up to bring a stylish hue to a rugged sport utility vehicle. The music mogul emerged from a concept GMC Yukon Denali SUV on stage Saturday during a celebrity-filled party thrown by General Motors Corp. on the eve of media previews for the North American International Auto Show.

Painted “Jay-Z Blue,” the SUV was developed through a partnership with the rapper during the past two years. Jay-Z, whose real name is Shawn Carter, worked with the company’s global color studio to create the reflective blue color for the SUV.”

(soure AP)